Color in context theory extended
In this update, I cover one of the core theories on how we use color for behavioral design.Below, you'll find 7-principles of color psychology. These insights, drawn from my extension of color in context theory, offer insight for designers, psychologists, and anyone...
AI in behavioral research
Imagine if, instead of those difficult and expensive humans, we could use AI in behavioral research. Here's a summary of 8 ways we can put AI to use, based on a great scientific paper that you'll find below: 1. Simulating Human Responses: AI can generate realistic...
You Should Reconsider Color Psychology
Perhaps the most controversial subject in applied psychology is color psychology. Use red buttons, and your clicks will double. Use the wrong color, and people will hate your brand. With a history of bad science and absurd claims, many can't tell whether color...
Should you worry about Web 3.0?
There's lots of hype around Web 3.0 and the Metaverse. So in this update, I'll clarify what it is and share my view on its future. Let's start by clarifying the lingo: Web 1.0: This was the one-way World Wide Web, where people put up static content that others could...
Behavioral Design Psychology for UX Designers
Behavioral Crypto
I’ve been using crypto for 10+ years, but this year I took a deep dive. It has cost me quite some time and money to learn the ropes, make my mistakes, and internalize my lessons. But now I feel like I’m far ahead of the pack in truly understanding the revolution that...
Study on crypto tech that deliver guaranteed financial harm
I’m seeking examples of cryptocurrency websites/apps that allow users to conduct financial suicide or fail to properly warn users before they experience a guaranteed financial loss. For example: Not alerting users before they do something that could cause a financial...
Gratitude to Teachers I Love
In this blog, I’ll share a list of teachers who are so amazing that I’m addicted to their YouTube channels. The teachers who draw me in are easy-to-follow, insightful, and normally they’re quite funny too. I’ve been focused on my next steps in life, so this list of...
