Behavioral Design Resources
FREE 12-Week Color Psychology Course
Join Dr. Cugelman’s first, full FREE class, with LIVE tutorials and daily lessons.
Color Psychology Guide
Learn how to apply color psychology, to digital products and campaigns.
Digital Psychology Wireframe Kit
Enjoy a free copy of our Digital Psychology Wireframe Kit designed to help you develop skills in applying behavioral science strategies to a wide range of interactive media.
Audience-Influence Model
Learn the essentials of digital psychology in an intuitive and visual mini-publication complete with templates, worksheets, and research questions you can implement immediately.
Color Psychology Map
Build color schemes that not only look nice, but help you control user attention and tastefully deploy psychological design strategies while keeping your technology accessible.
Color Psychology Book
Get our 40-page book, UX design tools, and more. This was the original student-pleasing book, that kicked off Dr. Cugelman’s upcoming full book on the topic.
Psychology And Emotional Design Cards
Use our cards to develop your skills in applied behavioral psychology, inspire your next interactive design project, or rethink your upcoming digital marketing campaigns.
Circadian Color Temperature Map
Use the Circadian Color Temperature Map to build health-promoting technologies that align with your users’ circadian rhythms, promoting user well-being while keeping them actively engaged.
BER Analysis Method
In this paper, we provide an overview of the BER framework, which you can use when evaluating the complex social change campaigns.
Try Persona SPARK
We’re looking for feedback on Persona SPARK, our psychology-driven persona design tool. Public beta tests get access to our persona builder, while students get access for our behavioral insights engine.
We’d love to hear what you think.
