Behavioral Design Resources
Interactive Behavior Change Model (IBCM)
We’re in the process of scientific publishing and making our behavioral model available. Here’s where we’ll post updates.
FREE 12-Week Color Psychology Course
Join Dr. Cugelman’s first, full FREE class, with LIVE tutorials and daily lessons.
Color Psychology Guide
Learn how to apply color psychology, to digital products and campaigns.
Digital Psychology Wireframe Kit
Enjoy a free copy of our Digital Psychology Wireframe Kit designed to help you develop skills in applying behavioral science strategies to a wide range of interactive media.
Color Psychology Map
Build color schemes that not only look nice, but help you control user attention and tastefully deploy psychological design strategies while keeping your technology accessible.
Color Psychology Book
Get our 40-page book, UX design tools, and more. This was the original student-pleasing book, that kicked off Dr. Cugelman’s upcoming full book on the topic.
Psychology And Emotional Design Cards
Use our cards to develop your skills in applied behavioral psychology, inspire your next interactive design project, or rethink your upcoming digital marketing campaigns.
Learn the essentials of digital psychology in an intuitive and visual mini-publication complete with templates, worksheets, and research questions you can implement immediately.
Circadian Color Temperature Map
Use the Circadian Color Temperature Map to build health-promoting technologies that align with your users’ circadian rhythms, promoting user well-being while keeping them actively engaged.
Try Persona SPARK
We’re looking for feedback on Persona SPARK, our psychology-driven persona design tool. Public beta tests get access to our persona builder, while students get access for our behavioral insights engine.
We’d love to hear what you think.