Behavioral Design Resources

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Interactive Behavior Change Model (IBCM)

We’re in the process of scientific publishing and making our behavioral model available. Here’s  where we’ll post updates.

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FREE 12-Week Color Psychology Course

Join Dr. Cugelman’s first, full FREE class, with LIVE tutorials and daily lessons.

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Color Psychology Guide

Learn how to apply color psychology, to digital products and campaigns.

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Digital Psychology Wireframe Kit

Enjoy a free copy of our Digital Psychology Wireframe Kit designed to help you develop skills in applying behavioral science strategies to a wide range of interactive media.

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Color Psychology

Color Psychology Map

Build color schemes that not only look nice, but help you control user attention and tastefully deploy psychological design strategies while keeping your technology accessible.

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Color Psychology

Color Psychology Book

Get our 40-page book, UX design tools, and more. This was the original student-pleasing book, that kicked off Dr. Cugelman’s upcoming full book on the topic.

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Psychology And Emotional Design Cards

Use our cards to develop your skills in applied behavioral psychology, inspire your next interactive design project, or rethink your upcoming digital marketing campaigns.

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Audience-Influence Model

Learn the essentials of digital psychology in an intuitive and visual mini-publication complete with templates, worksheets, and research questions you can implement immediately.

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Color Psychology

Circadian Color Temperature Map

Use the Circadian Color Temperature Map to build health-promoting technologies that align with your users’ circadian rhythms, promoting user well-being while keeping them actively engaged.

Download Circadian Map

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BER Analysis Method

In this paper, we provide an overview of the BER framework, which you can use when evaluating the complex social change campaigns.

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Try Persona SPARK

We’re looking for feedback on Persona SPARK, our psychology-driven persona design tool. Public beta tests get access to our persona builder, while students get access for our behavioral insights engine.

We’d love to hear what you think.

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