UX psychology usually covers cognitive psychology, like visual perception, memory capacity, cognitive load, motor skills, and related subjects.

But in the workforce, UX designers are often under pressure to build products that go beyond usable. They need to boost user motivation, foster trust, and make users feel special. Many struggle because this calls for a totally different set of skills and training.

This video covers five critical areas of behavioral science that UX designers rarely learn in UX school but often need to know in the workforce.

Also, this is my first YouTube video, and I decided to have fun, going vlogger style.


Get your FREE copy

Enjoy the book.