Visual Hierarchy and Color Psychology
You want to grab attention. You want to stand out from the competition in a crowded market. You want to ensure the right things are being shown to the right visitors at the right time. What’s the key to achieving these goals? Visual hierarchy and color psychology....
Can we eliminate bias or are humans hardwired bigots?
To predict what sort of impact the global protests will have, examining natural bias and equality is key. Find out what the science community has to say.
Consumer psychology, dopamine and conversion design
Social Change Scholarships (Summer 2020)
Psychology and technology for humanity OFFICIAL ANNOUNCEMENT SUMMER 2020 Deadline: 19 May 2020 at 23:59 EST Priority Focus: Public health behavior change Scholarships: 10 We are proud to announce the launch of our 5th scholarship program that’s dedicated to tackling...
Why We’re Taking the COVID-19 Pandemic Seriously
In response to the COVID-19 pandemic that is sweeping across the globe, we have made alternative arrangements for our upcoming classes. But in this update, I'll share my perspective on the global outbreak. The Small Threat There is an urgent need to slow the spread of...
Digital Behavioral Science Training – Update 2019
Massive Updates 2019 I'm thrilled to announce several massive updates for our training system: You'll go step-by-step through the behavioral design process across all classes If you bring a project to class, you'll leave with prototypes We’ve merged DBC1 and DBC2 into...
Design ethics in digital psychology
Based on a workshop that I ran with Dr. Stibe on dark patterns, I walked away with this model for media ethics. In this video, I’ll share my perspective on media ethics for digital psychology, and the fuzzy lines between morality and legal issues.
The 7 principles of social influence for digital psychology
CLAIM 2: "social proof" describes all forms of social influence Social influence may be the most volatile form of applied psychology, producing the best results when applied correctly, but the worst when misapplied. Exacerbating this is the widespread misapplication...
