We’ll open you up to the behavioral science of technology.

Many factors influence the ability of tech to nudge. However, the two most significant factors are a person’s ability and motivation. From your perspective, this means your site’s intuitiveness and whether they feel motivated and confident enough to use your product.

Even if you have a PhD in HCI, there’s a good chance that you haven’t ventured too far beyond cognitive psychology. Most people who studied UX, usability, interactive design, information architecture, etc… tend to understand cognitive psychology principles. They’re talented at making products intuitive but lack the skill to foster trust, motivation, and much more.

Our training fills the gap, providing a comprehensive tour of multiple behavior change fields. You’ll learn about the emotions that motivate user behavior, taxonomies of behavior change principles, and gain experience applying these through different scenarios and design challenges.