Digital Behavioral Science

Webinar Series

Using the UI Color Psychology Map


Learn how to build color palettes that blend UXD & Behavioral Design practices. In this webinar, we’ll cover key lessons in my Color Psychology Book. You’ll learn how to build color palettes that command user attention, make technologies more intuitive & look great. Join us as we blend color psychology with UX design.

What you’ll learn

  • The UI Color Psychology Map
  • How to manage competing design criteria
  • Cognitive color associations
  • Emotional color associations
  • Using the UI Color Psychology Map

Who should attend

  • UX designers
  • Interactive Designers
  • Digital Marketers
  • Anyone interested in using color and psychology to build digital products or campaigns.

Meet your presenter

Brian Cugelman, PhD

Brian Cugelman, PhD

With an extensive career running online projects and studies for industry, non-profit organizations, governments and the United Nations, Dr. Brian Cugelman has been working as an online behavior change specialist since 1997.

Webinar date

Date: Fri, 3 April & 10 April 2020
Time: 1:00 pm EST (10:00 am PST)
Duration: 45 min

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