Human Nature
Website Design and Credibility
Visual presentation has a measurable impact on how users judge the trustworthiness of a website, independent of content quality. This ...
Why People Form Emotional Relationships with Brands, Tech & AI
Professor Clifford Nass documented decades ago that people interact with technology the same way they interact with other people -- ...
Artificial Emotional Intelligence Is Here: Why the Science Still Matters
AI systems can now read human emotional states with measurable accuracy, and research shows that large language models have developed ...
The 21-Day Habit Myth: What the Science Actually Says
The idea that habits form in 21 days is one of the most persistent myths in behavioral design, with no ...
Stereotyping Is How We Think: How Psychology Can Help Manage Social Conflict
Stereotyping isn't a moral failing -- it's a fundamental feature of how the human brain categorizes the world, and understanding ...
Why the Brain Treats Nothing as Something
New neuroscience reveals that the brain doesn't treat zero as the absence of a signal -- it uses a distinct ...
Color in context theory extended
An extension of color-in-context theory presenting 7 principles of color psychology for behavioral design, explaining how color meanings are formed ...