Theories
Hero-Centered Design for Meaningful Products
The Hero's Journey is a powerful framework for product design — one that helps build more meaningful connections with users ...
How to navigate the insanity of behavioral science: The IBCM Backstory
The behavioral science landscape is fragmented, fad-driven, and full of malpractice -- and navigating it requires a framework that is ...
The Interactive Behavior Change Model (IBCM)
The IBCM is the only comprehensive behavior change framework built specifically for interactive technology, integrating neuroscience, psychology, and behavioral science ...
Consumer psychology, dopamine and conversion design
Dopamine doesn't just drive reward -- it shapes the entire emotional arc of a consumer's decision-making journey, and understanding it ...
The 7 Principles of Social Influence That Every Designer Should Know
Industry professionals routinely misuse Cialdini's persuasion framework by treating 'social proof' as the only form of social influence -- but ...
What Works in Gamification for Health Behavior Change: Effect Sizes from a Meta-Analysis
Which gamification principles actually move the needle on health behavior change, and by how much? This article cross-references the psychological ...
Gamification: What it is and when to use it
Gamification is widely misconceived as a magic engagement solution, but badges and points are no substitute for genuine behavioral design ...