Downloads

Color Psychology Booklet – FREE Download

Color Psychology Booklet – FREE Download

A free visual guide to evidence-based color psychology for UX, interactive design, and digital marketing, replacing myths with frameworks grounded ...
Color Psychology Map – FREE Download

Color Psychology Map – FREE Download

A free UX tool for planning color systems grounded in behavioral science, mapping the competing factors that shape interface color ...
Circadian Color Temperature Map – Free Download

Circadian Color Temperature Map – Free Download

A free reference tool for designing light and screen color that aligns with users' natural circadian rhythms, mapping color temperature ...
Behavioral Design Cards – Download

Behavioral Design Cards – Download

The Behavioral Design Cards are digital psychology and emotional design playing cards for interactive design, UX, and marketing. Originally developed ...
Audience Influence Model Brief – Free Download

Audience Influence Model Brief – Free Download

A free visual guide to the psychological factors that drive behavior change and conversion, mapping seven stages from first attention ...
Behavioral Wireframe Kit – Download

Behavioral Wireframe Kit – Download

A free printable paper prototyping toolkit for sketching interface concepts across websites, apps, wearables, and AI, using ballpark proportions rather ...
BER Impact Evaluation Method – Free Download

BER Impact Evaluation Method – Free Download

The BER Impact Evaluation Method is a free framework for measuring the relative performance of multi-unit programs and campaigns, identifying ...