Practices
AI-Simulated Humans for Interactive Design & Research
The next frontier of product design and research will focus heavily on AI-simulated humans. Human-like AI agents play many roles ...
AI Workflows for Behavioral & UX Design: A 5-Level Skill-Building Path
AI is outperforming humans on creative tasks once thought untouchable, and UX and behavioral designers need to respond strategically. This ...
Visual Hierarchy and Color Psychology: How to Guide User Attention
Visual hierarchy determines the order in which users notice elements on a page, and color is one of its most ...
Color in context theory extended
An extension of color-in-context theory presenting 7 principles of color psychology for behavioral design, explaining how color meanings are formed ...
The 12 Emotional Journeys of Color Psychology
Learn about the 12 emotional journeys used for emotional design and how to use color to strike the right emotional ...
Which Color Wheel Is Best for Human-Centered Design?
Most designers work with a single color wheel their entire career without questioning the assumptions baked into it -- but ...
