Behavioral Design Cards Coming Soon

The Behavioral Design Cards are digital psychology and emotional design playing cards for interactive design, UX, and marketing, along with educational games to aid learning in applied psychology and to support the creative process.

The deck includes four card types: audience impact cards, psychological design cards drawn from the interactive influence model, emotional design cards mapped to the Cugelman emotion model, and audience reaction cards for simulating user responses.

The cards and games were developed with Dr. Chandross, originally for several Government of Canada departments, and have been used with creative teams from design agencies and technology firms for behavioral design scenario challenges.

Currently, the Behavioral Design Cards are only available in our live training. We’re considering making the full card system available for sale alongside the publication of Dr. Cugelman’s book — and we’re working on a free edition for our alumni to download.