Audience Influence Model Brief Free Download

The Audience Influence Model Brief is a visual guide to the psychological factors that drive behavior change and conversion.

It maps seven stages — from first attention to long-term habit — showing both the outcomes to target and the backfires that typically undermine efforts.

Use it to structure campaigns, audit designs, or zero in on the factors that matter most with the least effort.

Developed from leading behavior change models, the AIM Brief includes templates, worksheets, and research questions ready to apply to your projects.