Promotional Goodies

Emotional Design Psychology & Neuroscience

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Descriptions

50 words:
In this workshop, participants gain a deeper understanding of human-centered design, by learning the psychological and neurological factors that shape their users’ emotions, motivation, cognition, and behavior. The content is science-based, but presented through plain language with practical applications and hands-on exercises.

70 words:
In this workshop, participants learn the psychological and neurological factors that shape their users’ emotions, motivation, cognition, and behavior. By the end of this workshop, they’ll understand the factors that drive user emotion and behavior in interactive media. Participants learn how to avoid triggering negative emotions, and how to evoke positive emotions leading to better user experiences. All of the workshops are science-based, but practical & intuitive. Lessons are presented through plain-language presentations, but focused on practical applications

90 words:
In this workshop, participants gain a deeper understanding of human-centered design, by learning the psychological and neurological factors that shape their users’ emotions, motivation, cognition, and behavior. After studying their users’ neurological reward and punishment systems, they’ll learn how to use interactive design and content strategies to avoid accidentally triggering negative user emotions such as anxiety, low self-esteem, and resentment; and instead learn how to evoke positive emotions like trust, loyalty, and pride. While the content is science-based, it’s presented in plain language that’s easy to learn & practical.

150 words:
In this 1-day workshop, participants gain a deep understanding of user experience, by learning the psychological and neurological factors that shape users’ responses to interactive design and marketing. Though plain-language presentations, visuals, and hands-on exercises, they’ll learn how their users’ psychology and neurology shape their emotions, motivation, cognitive understanding, and behavior. Next,  participants learn how to use interactive design and content strategies to avoid accidentally triggering negative user emotions such as anxiety, low self-esteem, and resentment. Instead, they’ll learn how to evoke positive emotions like trust, loyalty, and pride. AlterSpark’s training does not require technical web skills, but at a minimum, students need to be web-savvy.

170 words:
In this 1-day workshop, participants will gain a deep understanding of user experience, by learning the psychology and neuroscience of interactive design and marketing. Through plain-language presentations, visuals and hands-on exercises, participants learn how their users’ neurochemistry shapes their emotions, motivation, cognitive understanding, and behavior. This workshop will teach students how the brain motivates users through its neurochemical reward and punishment system. Next, they learn how to use interactive design and content strategies to avoid accidentally triggering negative user emotions such as anxiety, low self-esteem, and resentment. Instead, they learn how to evoke positive emotions like trust, loyalty, and pride. The content is based on science, but presented in straight-forward language, that’s easy to learn & practical.

 

Posts for Facebook, LinkedIn, etc…

Learn the psychology and neuroscience driving user emotion, motivation, cognition & behavior in this practical and intuitive upcoming workshop by Dr. Brian Cugelman. ((CITY_NAME)), ((WORKSHOP_DATE)). https://www.behavioraldesign.academy/edp #workshop

Learn how to design websites, apps and digital campaigns, by learning digital psychology and neuroscience. Upcoming workshop by AlterSpark in  ((CITY_NAME)) on ((WORKSHOP_DATE)). https://www.behavioraldesign.academy/edp #workshop

Learn to build technologies sensitive to user emotion, motivation, cognition & behavior. AlterSpark’s upcoming workshop presented by Dr. Brian Cugelman is science-based, easy to understand & apply. https://www.behavioraldesign.academy/edp ((CITY_NAME)) #psychology #UX

 

Tweets

Emotion & Motivation for Digital Behavior Change Workshop in ((CITY_HASH)) on ((WORKSHOP_DATE))

Workshop on User Emotion & Motivation for Digital Behavior Change in ((CITY_NAME)) on ((WORKSHOP_DATE))

Upcoming Workshop on the psychology and neuroscience of user emotion, motivation, cognition & behavior in ((CITY_NAME)) on ((WORKSHOP_DATE))

Learn how to build emotionally-intelligent websites, apps & campaigns at our upcoming workshop in ((CITY_NAME)) on ((WORKSHOP_DATE))

Learn how to build emotion-evoking websites, apps & digital campaigns at our upcoming workshop in ((CITY_NAME)) on ((WORKSHOP_DATE))

 

Info on the Organizers

 

Ticket Information

  • Days: 2-days
  • Regular ticket price: $599
  • Early bird tickets (Save 15%): $509
  • Super early bird tickets (Save 25%): $449
  • Promo codes (Save 10-15%): Even better rates for academics, non-profit organizations, students, and groups of 3 or more.

 

Banners (1,200 x 268)

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