Digital Psychology
& Emotional Design

25-Hours of Online Education
9 Weeks LIVE coaching tutorials
with Dr. Cugelman

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Companies that train with AlterSpark

You get 25-hours of video lessons, in a course that’s been developed over 10-years, with thousands of students in small classes.

Plus we’ve thrown in LIVE tutorials and a suite of resources, to help you build new skills and get results.

Gain Mastery in Three Courses

Our foundational courses, DBC and EDP take a distinct approach to applied digital psychology.

Then we give you unlimited access to our LIVE hands-on tutorials in ABD, where you’ll learn the practical side of digital psychology.

You can take DBC or EDP, but we recommend both for a complete learning experience.
Plus you’ll get 2 years of unlimited access to LIVE ABD tutorials with each course. 

Psychology for Digital Behavior Change

Psychology for Digital Behavior Change (DBC)

Includes 5-weeks of LIVE ABD tutorials 

This course covers the key approaches to digital behavior change, with over 50+ psychological principles, psychological design patterns and more.

You’ll learn how to design for specific emotional systems and motivators, while learning how to fine-tune copy, mocks, ads, and other digital media.

Emotional Design Psychology & Neuroscience

Emotional Design Psychology & Neuroscience (EDP)

Includes 3-weeks of LIVE ABD tutorials 

This class will give you a deep understanding of user perception, cognition, emotion and behavior.

You’ll go on a deep dive into human emotions, based on neuroscience presented in plain language with a focus on emotion-inspired strategy and creative design.

Applied Behavioral Design (ABD)

9 week LIVE tutorials that guid you through DBC and EDP

ABD is a hands-on course where we guide students through the behavioral design process. We offer it LIVE so we can provide coaching feedback, run interactive exercises, and facilitate group processes that help you master the content.

You get for free just by enrolling in DBC, EDP or both. Weeks 1-5 cover the design steps for DBC; while weeks 6-8 cover EDP. There’s also a bonus 9th week tutorial on behavioral pilot testing.

Which course should I take?

For most students, we recommend starting with DBC, which leads into EDP.

EDP can also be a good starting point—depending on your learning goals.

It’s good to start with EDP if you’ve been working several years in a digital-practice area or you have a few years’ experience combined with a strong passion for emotion-driven design.

If you’re still deciding, here’s our advice.

Here’s the online kit you’ll get

Want to see the classroom kit?

25 hours of video mini-lessons

Enjoy 25 hours of mini-lessons broken into 10-minute chunks. DBC comes with 15 hours, while EDP has 10. They’re on-demand, so go at your own pace, follow along during the live tutorials, or use them for refreshers.

LIVE behavioral design tutorials

During the LIVE tutorials, we’ll review key lessons, answer your questions, and guide you through the behavioral design process. Can’t make the LIVE event? No problem – ask your questions before and watch on-demand anytime after.

Behavioral design workbook

You’ll learn our behavioral design process and work through templates that you can take back to the office and apply to your next project.

Support & feedback

During the LIVE tutorials, our team is on hand to answer your questions and give feedback. If you share your work during our tutorials, we’ll give you group feedback, like a focus group.


You’ll get cheat sheets, downloads and other behavioral design resources. We recommend printing these out, as handy references to help you learn the material.


All participants receive 2 free attempts to complete our certification test, along with a final coaching tutorial to help you prepare. Taking the test is optional.

Private community

Get access to our private community for support, questions, and anything that comes up.

Behavioral science software

You’ll gain access to our marketing-segment and persona-design software, along with predictions on which psychological nudge strategies will work best or worst on your audience.

Plus, you’ll get 2 years of full access to all the lessons, downloads, and every update.

LIVE Applied Behavioral Design tutorials

Our LIVE tutorials guide you through the behavioral design process.

If you want to get the most out of our training, use the LIVE tutorials to drive forward any of your own projects. If you don’t have a challenge, we’ll offer some suggestions.

During the LIVE DBC tutorials, we’ll go through the behavioral design process. Each step in the process will draw on the lessons. This will reinforce your learning and ensure that you’re able to translate our behavioral science curriculum to standard industry tools and processes in UXD, visual design, content strategy, marketing, advertising and other areas depending on the particular challenge you chose.

During the LIVE EDP tutorials, you’ll expand your prototype and fine-tune the details, such as copy, imagery and other polishing work that will start to make it feel truly engaging.

You’ll end the tutorials with a psychology-inspired prototype.

You get LIVE ABD tutorials for free with each couse purchase. 

Weekly LIVE tutorials

Thursdays at 13:00 EST

DBC Tutorials: Weeks 1–5
EDP Tutorials:  Weeks 6-8
Prototype testing: Week 9 (optional)


Q. How much time should I schedule per week?

A. Once you register, you can take the courses at your own pace. However, if you start the content during the LIVE term, schedule about 6 hours per week. There are 3-4 hours per week of video lessons, 1.5 hours of live tutorials, and optional exercises applying the behavioral design process.

Q. Is the certification test mandatory?

A. The certification test is optional, for those who wish to upgrade their qualifications. So if that’s not your goal, the test is not necessary.

Q. What if something comes up and I’m unavailable during the live tutorials?

A. We record the tutorials, so you’ll have access. But we place great value on the live learning experience and we want you to make it. If the timing becomes impossible, let us know. We’ll bump you up to the following live session.

Q. What if I miss the live tutorials?

A. All live sessions are recorded. If you have any scheduling conflicts, just send your questions to our private group in advance. We’ll cover your questions in the live session, and then you’ll get the feedback in the recording.

Enroll in Online Training

We include 9 weeks of ABD tutorial with all online training bundles.
After enrolling, you’ll get instant access to the video lessons.
Then sign up for the next ABD term, and we’ll see you in class.

Psychology for Digital Behavior Change (DBC)

USD $499

What’s Included:

15 Hours on-demand lessons

9 Weeks of LIVE ABD tutorials *

3 Psychological design guides

12 Behavioral design templates

Private support group

DBC Certificate of Completion

DBCC Mastery Certificate Test

2 Years unlimited LIVE tutorials

2 Years access to all updates

2 Years behavioral science software

Emotional Design Psychology (EDP)

USD $399

What’s Included:

10 Hours on-demand lessons

9 Weeks of LIVE ABD tutorials *

2 Emotional design guides

12 Behavioral design templates

Private support group

EDP Certificate of Completion

EDPC Mastery Certificate Test

2 Years unlimited LIVE tutorials

2 Years access to all updates

2 Years behavioral science software

Complete Package (DBC & EDP)

USD $798 Save $100

What’s Included:

25 Hours on-demand lessons

9 Weeks of LIVE ABD tutorials *

5 Design guides

12 Behavioral design templates

Private support group

DBC & EDP Certificate of Completion

DBCC & EDPC Mastery Certificate Test

3 Years unlimited LIVE tutorials

3 Years access to all updates

3 Years behavioral science software

 Need a hand?

If you need a hand with our payment system or require any formal paperwork, just ask us. Reach out to us at +1 (888) 977-2055 or team(at)


The next step takes you to our secure enrollment page. If you need a hand with our payment system or need a formal invoice, let us know.

100% Satisfaction Guarantee

We’re sure you'll get a lot out of our online training. But to ensure you're confident, we offer a 48-hour window for you to receive a 100% refund if our online training does not meet your expectations.

* Includes 3 attempts to write test for an Applied Behavioral Design Certificate (ABDC)TM

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