About this e-book

To simplify Dale Carnegie’s advice on handling people, we have taken 31 of his principles, merged them into just 10 groups, and show you how they apply to social media engagement.


What you’ll learn

In this e-book, we’ll show you how these 10 principles translated to the digital realm:

  1. Be a good listener
  2. Genuinely talk in terms of the other person’s interests
  3. Arouse in the other person an eager want
  4. Make the other person feel important
  5. Be sympathetic with the other person’s ideas and desires
  6. Begin in a friendly way
  7. Call attention to people’s mistakes indirectly
  8. The only way to get the best of an argument is to avoid it
  9. If you’re wrong, admit it quickly and emphatically
  10. Smile


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Enjoy the book.