Color Psychology for
Behavioral & UX Design (CBX)
Learn the psychology of color
for digital products and campaigns.
LIVE online class over 9-weeks
Build better technology with color psychology
This class teaches you how to build better technology by harnessing the psychology and neuroscience of color.
You’ll learn the latest science and deepen your understanding of color, what it is and how it impacts your users’ perceptions, emotions, and behavior.
The class starts with an overview of the physics and biology of color perception,
then turns to color psychology, behavioral science, and emotional design.
We’ll focus on hands-on applications in branding, user health, accessibility, controlling user attention, fostering instant comprehension, evoking emotions, and shaping behavior.
You’ll learn how color operates in technology, covering color spaces, tech standards, and more. All materials are compatible with current and next-gen W3C CSS color standards.
This class is excellent for beginners, experts, and alumni from our other courses.
You’ll enjoy around 2 LIVE classes per week, over 5 weeks.
Each class lasts 1 hour, with tutorial time afterward, for individual feedback and open discussions.
Though we officially schedule 30 minutes for tutorials, Dr. Cugelman typically sticks around as long as students wish–within reason.
Here’s what you’ll learn:
1. Light, color & vision
2. Color systems & technology
3. Behavioral design & color psychology
4. Light cycles & circadian health
5. Controlling attention
6. Instant comprehension
7. Motivating emotions
8. Conscious behavior
9. Trustworthy brands
However, you’ll get access to our latest resources and a few bonuses we haven’t published.
Interactive design tools
Color research system
Behavioral color tools
Technology-focused color psychology
To be clear, this class focuses on using color psychology for digital products and campaigns.
Here’s how we stay color-tech focused:
- Most examples focus on digital media, like web, mobile, and digital campaigns
- We also cover specialist applications, like data visualization, AI, IOT, and ambient light tech
- We focus on typical interactive design challenges and trends
- We use UX prototyping tools
- We are using sRGB, an outdated standard, but focused on the next-gen W3C CSS HDR color proposals
- Our entire color system is HTML compatible and related to standard templating systems
Learn by seeing the psychology of color
We’ve spent years converting psychological color studies to visual maps that show you how color and psychology work.
What’s even better is we’ve pegged our color system to sRGB-based colors, all CSS compliant. This way, everything we cover is implementable using the same color system.
If that’s not enough, each lesson looks at practical applications with our design tool, the UI Color Psychology Map.
We’ll use this tool to show you exactly how every insight from psychology feeds into implementable visual design strategies.
How we run LIVE classes
This is a LIVE online class, one where we invite you to keep your mic and camera on so we can interact as if we were in a physical classroom.
To learn more about our teaching approach, visit our online learning page.
Enroll in CBX Now
Call: +1 (888) 977-2055
This class runs each Monday and Wednesday at 13:00 EST.
We record each class so you can catch up with the recording if you have a scheduling conflict.
If you’re outside the EST timezone, you can join the class and ask questions in the course group.
All online payments are processed securely by PayPal and Stripe. Plus we use 128-bit encryption on all digital properties, verified by Comodo.
Need a hand?
If you need a hand with our payment system or require any formal documents, contact us at +1 (888) 977-2055 or team(at)alterspark.com.
We know you’ll gain a lot from our training, but we offer a 48-hour window to receive a 100% refund if our online training does not meet your expectations. See the details.
The next step takes you to our secure enrollment page. After enrolling, you’ll receive a confirmation message and full access.
Next 9 week LIVE term starts 3 Feb 2022.
Save 20% by the deadline with code: FINAL20_22W.
I'm enrolled in DBC, EDP, or ABD. How is this class different?
What if I can’t attend the time of day for the LIVE tutorials?
We do our best to accommodate students with scheduling conflicts. Whether it’s a tight agenda, time zone misfit, or other timing issues, we have a handful of solutions. We post a recording of each tutorial right after, and you can submit any questions or homework ahead of time. Naturally, Dr. Cugelman prioritizes giving feedback to students who attend.
Is this class relevant to print, photography, and video?
Overcome design hell with ease
With each challenge, become wiser and more adaptable
Modern color systems need to be accessible, emotionally evocative, intuitive, brand compatible, and more. They need to survive office politics and sometimes pass regulations.
To further immerse and engage you, we’ve structured this course like a hero’s journey, where you’ll go on a quest to overcome the most demanding color design challenges.
We introduce several new lessons on color psychology for each challenge and discuss how you might combine these with standard industry practice. This will give you a new perspective and inspire you with new ways to overcome common design problems.
At the end of each class, we map all our insights to the UI Color Psychology Map, which helps us visually map out the psychological threats and opportunities for each design challenge.
As you pass each challenge, you’ll better understand which parts of the color spectrum matter for accessibility, health, comprehension, emotion, and more.
With each challenge, you’ll become wiser and more adaptable.
When we teach in classrooms, we weave the behavioral design process into our lessons, guiding you through the process during our lessons, scenario-based learning exercises, design challenges, and lots of hands-on exercises.
Reboot your knowledge of color and the brain
Translating the latest color science into plain language
Perhaps the biggest barrier is that sRGB, which we use in technology, does not match human perception. Because of this, scientists who run credible studies on color and emotion need to use complex math just to select colors. This leaves the best scientific insights lost, with this knowledge gap filled by bloggers inventing nonsense claims about color and the brain.
However, things are finally improving. Advances in evolutionary psychology, neuroscience, and animal studies are providing new insights into how colors shape our perception, emotion, and behavior.
MRIs have changed the game too, opening up neuroaesthetics and a spectrum of insights into the way our brain processes color. Research on artificial intelligence is changing our understanding of how we use color to read other people’s emotions, possibly explaining the biological basis for how we form color-emotion associations. This research is groundbreaking.
On the web, there are finally moves to adopt broader gamut color systems that will change the way we use psychology-inspired color strategies.
Behavioral color system
Time to trash sRGB
sRGB is an outdated legacy color system that didn’t make sense when developed in 1996. Adobe attempted to create a less rubbish color system soon after but lost the standards-setting battle. The result has been disastrous, forcing the entire tech industry to use a color system that does not match human perception.
The situation is so bad that it’s impossible to use RGB “out of the box” for human-centered design. That’s why visual design work includes so much trial and error. And good luck using RGB for research on color! You’re bound to fail because RGB and all the derived systems (HSL, HSB, etc.) do not match how humans perceive color. It’s like trying to measure things using a massively warped ruler.
The situation is so bad that the photography, video, and broadcasting industries have all rejected RGB and moved to HDR color. Even the W3C has put forward standards for HDR color, but we’re still waiting for the tech industry to catch up.
Introducing the behavioral color system
It’s impossible to find a perfect fit with today’s technology, but we’ve done our best to balance between the legacy color systems used today and the HDR color systems of tomorrow.
We’ve packaged all of this into a suite of visual design resources that will deepen your insight through a color system that’s grounded in human perception, cognition, and emotion. This will help you manage the situation today while developing strategies and tech standards to fit the color systems of tomorrow.