Creative Commons

We’re sharing our color psychology design system under a flexible creative commons license.

Feel free to use it for any purpose, as long as you respect the license.

You can also incorporate the design resources into your teaching, as long as you’re not copying our system verbatim or using it to create a replica system, but instead using it to enhance your own educational approach. We hope the content and resources benefit you and your students.


Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

Creative Commons License
Behavioral Design Color System by Brian Cugelman is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Permissions beyond the scope of this license may be available at .

How to cite materials

Here is a general citation to the system:

Cugelman, B. Cugeman, R. et al. (2023) Color Psychology Design System. Behavioral Design Academy.

If you wish to cite a specific tool or part of the system, follow this format:

Cugelman, B. Cugeman, R. et al. (2023) Color Psychology Map. Behavioral Design Academy.


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