Is this course for non-technical people?

The answer is maybe. You can use behavioral science for many challenges, like product design, policy development, service design, etc… But behavioral scientists are only as good as their professional expertise. As a science-based training program, you’ll learn many generic skills that you can apply to many applications. However, we specialize in the psychology of online engagement and focus on digital applications. But if you can translate our principles to your specific applications, you’ll gain a lot from our training.