We’ll open you up to the behavioral science of interactive design. We start off talking about two key factors in persuasive design: The first is usability, where you can boost influence by making things simple– and UI/UX/graphic designers are usually very strong in this. The second factor is motivation—and that’s where UI/UX/graphic designers tend to be extremely weak, and where behavioral science has a lot to offer.
I’m a usability expert, so what can your workshop offer?
by Joshua | Apr 9, 2020