I have over 14 years of UX experience. How advanced is your material for someone with my experience?

Perfect for you, we’d say. You’ll walk away with a large volume of persuasive design tactics that you’ll be able to apply immediately. Brian has spent years boiling down the science of persuasive design into a simple model, isolating the most important 50 factors and organizing them into a simple communication model. Brian will show you all of these, walk through examples, and take you through exercises that will reinforce your ability to recognize, and apply them.