Emotional Design Psychology & Human-Computer Relationships

Emotional Design Psychology & Human-Computer Relationships

Science shows that people interact with technology similar to how they interact with other people, but there’s never been a great explanation for why this is. There’s now good evidence that the neurochemical oxytocin impacts more than our relationships with other people, and that it may also unlock our understanding of how we form emotional relationships with brands and technology. In this opinion piece, Brian Cugelman, PhD discusses the intersection of emotional design, digital psychology and the biological-basis for why we interact with computers like other people.

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